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Marking the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership is underway. Pokémon's creators and London's Natural History Museum are opening a temporary store featuring special merchandise. Enthusiasts can look forward to offerings including plush toys, art prints, and writing supplies all inspired by the museum's aesthetic. For collectors, though, will be a specially made Pikachu card, given as a free bonus at the pop-up. The store will operate both on-site at the museum and its web counterpart between late January and mid-April.

Pokécology Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited tome packed with beautiful artwork that show Pokémon in their natural habitats. It's essentially is what an in-world scientist could produce once adventurers provide field notes, or a naturalist's journal might have created had the famous islands were populated by flying-types instead of finches. Part of the charm stems from the book's scholarly treatment, presenting Pokémon as worthy of scientific study. Author Yoshinari Yonehara and artist Chihiro Kinoshita each possess doctorate degrees in ecology and behavioral science.

Why This Promo Card Different

The company regularly for The Pokémon Company to release promos for big events and crossover partnerships. A lot such collector items typically highlight the iconic mouse Pokémon who serves as the series face. What distinguishes this latest promotion apart is its unusually large size. Although precise specs have not been publicly disclosed, availability is guaranteed to be strictly limited, and customers limited to only a single card with each transaction.

Limiting Reseller Activity

Per an official announcement, some of the pop-up items will also be sold beyond the museum walls. But, broader availability is slated for select retailers within the United Kingdom. Critically, collectors cannot purchase the card through the official web shop. While reseller interest is a given, it appears they will have trouble stockpiling large numbers on this occasion. If you're feeling left out, consider an alternative like Pokémon Fossil exhibit headed to Chicago in the coming months.

"Every penny from purchases made in the museum store and from its web shop, including Pokémon products, support the Natural History Museum’s charitable mission. This includes the efforts of hundreds of researchers dedicated to scientific inquiry and finding answers to the planetary emergency," the statement notes.